Privacy policy

Privacy Policy

Last Updated: Match 16, 2025

This Privacy Policy describes how NooirSound ("Site," "we," "us," or "our") collects, uses, and shares your personal data when you visit www.nooirsound.com, use our services, make a purchase, or otherwise communicate with us (collectively, the "Services"). "You" and "your" refer to you as a user of the Services, whether as a customer, website visitor, or any other individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised policy on the Site, update the "Last Updated" date, and take any additional steps required by applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect information as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific purposes listed below, we may use collected information to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce our Terms of Service, and protect the Services, our rights, and the rights of our users or others.

What Personal Data Do We Collect?

The type of personal data we collect depends on how you interact with our Site and Services. "Personal information" refers to information that identifies, relates to, describes, or can reasonably be associated with you.

Information You Provide Directly

  • Contact details – including your name, address, phone number, and email address.
  • Order information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information – including your username, password, security questions, and other account security details.
  • Customer support information – including information you include in communications with us.

Some features of the Services may require you to provide certain information. You may choose not to provide it, but this may prevent you from using or accessing those features.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include device information, browser information, network connection details, IP address, and other interaction data.

Information We Receive from Third Parties

We may receive information about you from third parties, including:

  • Platform providers supporting our Site, such as Shopify.
  • Payment processors who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payment and fulfill your orders.
  • Third-party advertising and analytics partners who use online tracking technologies such as pixels, web beacons, SDKs, and cookies when you visit our Site or interact with our emails or ads.

All information received from third parties is treated in accordance with this Privacy Policy. See also "Third-Party Websites and Links" below.

How We Use Your Personal Data

  • Providing products and services – to process payments, fulfill orders, send account and transaction notifications, manage your account, organize shipping, and facilitate returns and exchanges. We may also allow Shopify to match your account with other Shopify services; in that case, Shopify processes your data per its own Privacy Policy and Consumer Privacy Policy.
  • Marketing and advertising – to send marketing communications by email, SMS, or mail, and to display ads for our products or services, including tailoring ads on our Site and other websites. For EEA residents, the legal basis is our legitimate interest in selling our products pursuant to Art. 6(1)(f) GDPR.
  • Security and fraud prevention – to detect, investigate, and act on potentially fraudulent, illegal, or malicious activity. You are responsible for the security of your account credentials. For EEA residents, the legal basis is our legitimate interest in keeping the Site secure pursuant to Art. 6(1)(f) GDPR.
  • Communication and service improvement – to provide customer support and improve our Services, based on our legitimate interest in maintaining our business relationship with you pursuant to Art. 6(1)(f) GDPR.

Cookies

We use cookies on our Site. For details on cookies used in connection with Shopify, visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services, conduct analytics, and better understand user interaction. We may also allow third parties to use cookies on our Site for advertising and analytics purposes.

Most browsers accept cookies by default. You can adjust your browser settings to remove or reject cookies, though this may affect your experience and the functionality of some Services. Note that blocking cookies may not fully prevent information sharing with third parties such as advertising partners.

California Residents – Cookie Opt-Out: If you visit our Site with the Global Privacy Control (GPC) opt-out signal enabled, we will treat this as a request to opt out of the "sale" or "sharing" of your information for the device and browser you are using, as required by the California Consumer Privacy Act (CCPA).

How We Share Personal Data

We may share your personal data in the following circumstances:

  • With vendors and service providers acting on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide services and advertising. These partners use your data per their own privacy policies.
  • With your consent, for example when you direct us to send products to a third party or use social media integrations.
  • With affiliates or within our corporate group, in our legitimate interest of operating a successful business.
  • In connection with a business transaction such as a merger or bankruptcy.
  • To comply with applicable legal obligations, including responding to subpoenas, court orders, or similar requests.
  • To enforce our Terms of Service or protect the rights of us, our users, or others.

Categories of Personal Data Shared:

Category Recipients
Identifiers (contact details, order and account info) Service providers, business/marketing partners, affiliates
Commercial information (order and support info) Service providers, business/marketing partners, affiliates
Internet/network activity (usage data) Service providers, business/marketing partners, affiliates
Geolocation data (IP-based location) Service providers, business/marketing partners, affiliates

We do not use or disclose your personal data to infer characteristics about you without your consent.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of those sites. We encourage you to review their privacy policies before providing any information. Inclusion of a link does not imply our endorsement.

Children's Data

The Services are not intended for children. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has submitted personal data to us, please contact us using the details below to request deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "sell" or "share" personal data of individuals under 16 years of age, as those terms are defined under applicable law (including the CCPA).

Security and Retention of Your Data

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Information you transmit to us may not be secure during transmission. We recommend avoiding unsecured channels when sharing sensitive information.

We retain your personal data for as long as necessary to manage your account, provide the Services, comply with legal obligations, resolve disputes, and enforce applicable agreements and policies.

Your Rights

Depending on your location, you may have some or all of the following rights regarding your personal data. These rights are not absolute and apply only in certain circumstances. We may decline requests as permitted by law.

  • Right to Access/Know – You may request access to the personal data we hold about you, including how we use and share it.
  • Right to Deletion – You may request deletion of your personal data.
  • Right to Correction – You may request correction of inaccurate personal data.
  • Right to Portability – You may request a copy of your personal data and, in certain cases, its transfer to a third party.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising – You may direct us not to "sell" or "share" your personal data or use it for "targeted advertising" as defined under applicable law. If you visit our Site with the GPC signal enabled, we will treat this as an opt-out request automatically.
  • Right to Restrict Processing – You may request that we stop or limit processing of your personal data.
  • Right to Withdraw Consent – Where we rely on your consent to process your data, you may withdraw that consent at any time.
  • Right to Appeal – If we decline your request, you may appeal our decision by responding directly to our denial notice.
  • Managing Communication Preferences – You may opt out of marketing emails at any time using the unsubscribe link in our emails. You may still receive non-promotional emails related to your account or orders.

California Residents (CCPA): In addition to the rights above, California residents have the right to know the categories of personal information sold or disclosed for business purposes, the right to opt out of the sale of personal information, and the right to non-discrimination for exercising their privacy rights. To submit a CCPA request, contact us at support@nooirsound.com.

To exercise any of your rights, contact us using the details below. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to make requests on your behalf; we will require proof of authorization and may verify your identity directly.

We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we handle your personal data, please contact us using the details below. If you are unsatisfied with our response, you may have the right to appeal or file a complaint with your local data protection authority. For EEA residents, a list of relevant supervisory authorities is available here: https://edpb.europa.eu/about-edpb/about-edpb/members_en

International Users

Your personal data may be transferred to, stored in, and processed in countries other than the one in which you reside, including by employees and third-party partners in those countries.

For transfers of personal data outside of Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts approved by the competent UK authority, unless the transfer is to a country deemed to provide an adequate level of protection.

Analytics Tools

a) Google Analytics

Our Site uses Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies and similar technologies to collect usage data to help us analyze how users interact with our Site. This data is processed in accordance with Google's Privacy Policy: https://policies.google.com/privacy

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

b) Meta Pixel (Facebook Pixel)

Our Site uses the Meta Pixel, a tracking tool provided by Meta Platforms, Inc. (1 Meta Way, Menlo Park, CA 94025, USA). The Meta Pixel allows us to measure the effectiveness of our advertising, track conversions, and show targeted ads to users on Facebook and Instagram.

The Meta Pixel collects data such as your IP address, browser information, pages visited, and actions taken on our Site (e.g., purchases, add-to-cart events). This data is transmitted to and processed by Meta in accordance with Meta's Data Policy: https://www.facebook.com/privacy/policy/

Your opt-out options:

For California residents, the use of the Meta Pixel may constitute a "sale" or "sharing" of personal data under the CCPA. You may opt out at any time by contacting us at support@nooirsound.com or using the GPC signal.

c) Hotjar

Our Site uses Hotjar, an analytics and user experience tool provided by Hotjar Ltd. (Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta). Hotjar uses cookies and similar technologies to record mouse movements, clicks, scrolls, and heatmaps to help us understand how users interact with our Site.

Hotjar may collect data such as your IP address (anonymized), device type, browser information, and on-site behavior. This data is processed in accordance with Hotjar's Privacy Policy: https://www.hotjar.com/legal/policies/privacy/

Your opt-out options:

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us:

📧 Email: support@nooirsound.com 📍 Address: Adalbert-Stifter-Ring 1, 69493 Hirschberg, Germany

For purposes of applicable data protection law, unless otherwise stated, we are the data controller for your personal data.